In collaboration with Flyte Vu and Gear 7, The Edit House handled motion graphics, editorial, and sound design for the Frito-Lay and YouTube partnership with Thomas Rhett. Together, we leveraged the enduring appeal and authenticity of a country music legend alongside a beloved brand. The campaign took audiences on a retrospective journey through Thomas Rhett's career, celebrating his legacy while also spotlighting the future of country music and the artists shaped by his influence. The campaign exceeded expectations, garnering over 13 million impressions—117% above our target—and more than 3.1 million views on YouTube alone. The goal of 3 million views was not only met but surpassed, with a total of 3,125,349 views. This success reflects the strength of our strategy, the compelling nature of the content, and effective audience targeting. Additionally, the high engagement rates across multiple videos demonstrate strong viewer interest and interaction.