Dierks Bentley launched **Row 94**, a whiskey brand crafted with his fans in mind, blending quality craftsmanship with his deep-rooted passion for great whiskey. To bring this brand to life and connect with consumers, **The Edit House**, in partnership with **FlyteVu**, spearheaded a comprehensive promotional strategy. Our team handled **promotion, social media management, and creative design**, ensuring Row 94 reached the right audience with compelling storytelling and engaging visuals. From crafting high-impact digital campaigns to designing eye-catching branding and producing engaging content, we worked to establish Row 94 as a standout name in the whiskey market. Through strategic social media efforts and immersive brand experiences, we helped create awareness, educate consumers, and build a loyal community around the brand.